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RESUME

Anchor 1
Professional ​
info​​

Accomplished content strategist, and licensing leader experienced in consumer entertainment planning, curation and content acquisitions across broadcast and digital platforms. Especially adept at working with internal management teams along with 3rd party partners to determine the best content and at negotiating acquisition licensing deals. Possesses a powerful network and brings a deep understanding of, and passion for, media, entertainment, and audiences to every relationship and business decision.

Strengths

Media Relations

Content Management

Syndicated Sales & Acquisitions

B2B Marketing

Financial Analysis

Team Building & Partnerships

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Work​
experience​
Marketing/Sales Operations Consultant| Program Partners International

​March 2019 to Present, Venice Beach & Palm Springs, CA

  • Providing inventory & clearances tracking of procedural dramas, true crime re-enactment series, daytime talk, sports libraries and movies.  Tracking includes all 210 domestic television markets.

  • Administering Salesforce contracts for content clearances

  • Facilitating digital marketing initiatives

 
Corporate Director of Syndication Content | Raycom Media 

​2004 - 2018, Los Angeles, CA

 

  • Business Affairs – Contract management oversight for all syndicated content

  • Finance – Managed $20M+ content budget, designed and implemented annual budget process, supervised pro-forma/modeling of content acquisitions and maintained oversight of accounts payable

  • Program Planning - Consultant to over 50 senior television station managers advising on content acquisitions, scheduling, market trends and brand development

  • Syndication Content Strategy/Negotiator – Competitive analyst, strategy development on large-scale content acquisitions. Over 800 negotiations conducted annually structuring favorable terms and margins.

  • Digital Content Development – OTT, multicast, website, blogging

  • On-boarding – Co-developed training material for new station managers, authored policies & procedures for programming rights and operations

  • Due Diligence – Portfolio evaluations on additional business units

 

 

Client Development-Sales | North Texas Public Broadcasting 

2002 - 2004

 

  • Built exceptional relationships with media buyers, corporations and small businesses increasing the two PBS stations’ and one NPR station’s sponsorship revenue goals 

  • As part of the five-person sales team, generated 24% of the annual sponsorship revenue for all media properties with a client base of 40-50 clients per year 

  • Researched new business and prospected new clients growing the client base by 17-18% annually

 

 

Programming Consultant | KFWD, HIC Broadcast, Inc. 

​2001 - 2002

 

  • Trained existing staff on program operations management during an affiliation change from Telemundo to a fully independent television station in the 8th largest television market 

Prior Experiences

  • Digital Convergence/Dallas - Strategic Account Manager

  • KXTX - Southwest Sports Group/Dallas - Director of Programming & Marketing

  • Brazos Public Broadcasting/Dallas- General Manager

  • WYCC/Chicago - Program Director, General Manager

  • KNSD - NBC Universal/San Diego - Production

Memberships
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  • The Television Academy - Television Executives Peer Group

  • National Association of Television Programmers

Technical Skills

  • Salesforce

  • Microsoft Office – Word, Excel, PowerPoint, OneDrive, SharePoint Office 365, Outlook

  • Operative's SIMS Program Management Application

  • Web Platforms – WordPress, Blogger, Wix Editor

  • Google Analytics

Education
San Diego State University

Bachelor of Science​

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  • Major: Mass Communications/Media Studies

  • Emphasis: Marketing & Advertising

 

 

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